WHY WE CREATED IN-HOUSE R&D

The affiliate marketing industry stands on constant testing, optimization, search for new funnels to generate more high-quality traffic. Every individual affiliate, media buying team, network and agency does that internally as a part of their daily work, combining it with everyday work tasks.

adgrow.io develops an entire marketing strategy for our partners’ products. Our main goal is to find the right approach and the most effective ways to promote our partners’ offers and attract qualified users to their products.

This is why we decided to go a little bit further and create a separate in-house R&D team. The main idea was to get away from the traditional, well-tested funnels. Having a strong background we needed to breathe in a new energy and test all the theories and ideas we had in mind, to be able to later share best practices with our affiliates.

The key task and goal of the R&D team is to test new approaches, platforms, and traffic sources and to find a way to scale the funnels that showed good results.

HERE IS WHAT OUR R&D DOES:

• LOOKING FOR WAYS TO REDUCE THE COST OF TRAFFIC
• FUNNEL OPTIMISATION
• CAMPAIGN DEVELOPMENT AND SCALING
• TESTING NEW GEOS
• ESTABLISHING PARTNERSHIPS WITH AD NETWORKS
• TESTING NEW TRAFFIC
• EXPLORING WAYS TO INFLUENCE CAMPAIGN PERFORMANCE
• ANALYTICS INTEGRATION OPPORTUNITIES BETWEEN PRODUCT AND AFFILIATE
• DEVELOPING AND TESTING NEW FUNNELS (CREATIVES, USER FLOWS, PRE-LANDERS ETC.)

HOW OUR AFFILIATES CAN BENEFIT FROM THIS:

The work our R&D team does and all the results they achieve are analyzed and shared with our affiliate managers, who can then provide relevant insights and serve as an advisor to every affiliate who works with adgrow.io

We always focus on helping our affiliates improve traffic quality, optimize their campaigns and reduce traffic cost to receive the biggest possible ROI.

AND HERE IS HOW:

• SHARE UNIQUE AND RELEVANT INSIGHTS ON HOW TO IMPROVE AND OPTIMIZE CAMPAIGNS
• PROVIDE RELEVANT TESTED APPROACHES AND FUNNELS PARTNERS CAN IMPLEMENT
• PROVIDE UNIQUE CASE STUDIES
• SHOW WAYS TO CUT TRAFFIC COSTS
• BE OPEN TO TEST NEW TRAFFIC SOURCES WITH EXISTING AND NEW PARTNERS
• HELP AFFILIATES MONETIZE THEIR TRAFFIC WITH BRANDS WE REPRESENT

For us, this is a great way to establish constant experience and knowledge sharing with our affiliates, develop relationships with affiliates and achieve great business results for both sides, which has always been a core idea and value of adgrow.ioWe build relationships that grow!

GOT QUESTIONS OR IDEAS:

Feel free to reach out via affiliates@adgrow.io or through any of our social media accounts ✴️